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Find out how a free Open Source digital platform can give your global ambitions wings
The father of the management consulting industry, Peter Drucker, famously said, “The purpose of every business is to win customers." Your organization needs to Attract, Retain and Grow customer relationships. Let’s dig a big deeper into each of those capabilities.
Attract Customers
It’s not easy to attract companies when every business is faced with competition from global rivals accessible to buyers via the Internet. Buyers now spend up to 80 percent of their buying processes online, learning about their requirements and potential solutions. Salespeople don’t have the right, or the credentials to reach out to potential buyers anymore. Businesses need to be world-class at attracting customers. Looking beyond customer relationship management (CRM) and Mar-tech solutions, a variety of tech tools can help to engage customers and rapidly build trust such as website platforms, education and learning systems, product and service information repositories, wikis and community sites. Targeting profitable customers and selecting the most appropriate sales channels is key to maximizing sales effectiveness; and that requires rich insights into every touchpoint and transaction that happens.
Book a meeting with us to find out more about what we can do for you.